The First Word that Comes to Mind About Annual Giving
When someone says annual giving, what’s the first word that comes to mind? We asked this question of 175 annual giving program leaders with the hope of better understanding how they view their work, their purpose, and their industry.
Then we clustered similar responses, removed words that were mentioned less than four times, and used what remained to create the above word cloud. The more frequently a word was mentioned, the larger the font.
What was the most commonly mentioned word? To our surprise it wasn’t unrestricted, participation, or loyal. It was… sustain.
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