Understanding the Key Stages of the Donor Pipeline

Posted on 05/28/2014

Keystone PipelineThe Keystone Pipeline runs from Alberta, Canada to as far as the Gulf Coast of Texas. It was constructed in three phases with a fourth phase currently awaiting approval by the government.

It spans over 2,000 miles and transports hundreds of thousands of barrels of crude oil from Canada to U.S. markets every day. It’s complex, expensive and not without criticism and controversy.

Suffice it to say, it’s far from perfect.

Annual Giving has a pipeline of its own. Starting with prospect identification, it quickly moves on to donor solicitation and stewardship. Ultimately, it ends with a gift upgrade. One of the things that makes the annual giving pipeline unique from major gift strategy is that it doesn’t require as much time in-between each of its phases.

The Pefect PipelineIt’s what makes the annual giving pipeline simple, efficient, and (with a little bit of practice) something that can be perfected.

Want to learn more? CLICK HERE for AGN’s Webinar on Building a Strong Leadership Gift Pipeline.

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