Appreciating the Fundamentals of Fundraising in a Modern World
Take a moment to celebrate digital fundraising. There is no question that new media and technology have empowered more individuals and non-profit organizations to go out and raise money. Today’s digital toolkits contain instruments that are easier to access, easier to afford and easier to use than ever before.
Crowdfunding, Giving Days, and Text-to-Donate are just a few of the shiny objects that have caught the eye of fundraisers in recent years. In fact, many of these tactics have already been woven into the fabric of annual giving programs and become key components of their strategy. But nothing digital has changed the fundamentals of what drives successful fundraising. Not one bit.
Just about anybody can go out and ask for money. Just about any organization can try to run a campaign. But building a sustainable fundraising program or leading a successful campaign depends on details like diligence, follow-up, quality, personal relationships and patience. These are the cornerstones of good fundraising. Unfortunately, they’re also becoming increasingly rare.
So, go ahead: embrace digital fundraising. Seek out shiny objects. They will help to keep your strategies fresh while attracting and engaging new donors. But don’t forget about the fundamentals. They may not be as flashy, but they’ll do more to advance your program in the long run than the latest digital trend.
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