Colgate’s Missing Torch Lapsed Donor Appeal
Consistent giving is what gives educational institutions and their annual giving programs reliable sources of support year after year. But even the most loyal donors can use a friendly reminder when their giving has lapsed. Colgate University incorporated a symbol from their seal in their “Missing Torch” lapsed donor appeal, which provided a visual display of a donor’s consecutive-year giving history and served as a subtle hint that it’s time to renew.
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