How aggressive is your program at soliciting annual fund donors for increased gift amounts from one year to the next?

Posted on 01/01/2020

Raising sights is an important part of successful donor cultivation and solicitation. Unfortunately, donor giving often remains flat because they aren’t provided with a good reason to increase their donation from one year to the next. Sometimes, donors aren’t even asked to change their giving at all. A recent AGN poll asked a group of advancement professionals how aggressively their program solicits donors for increased gifts each year.

AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.