How aggressive is your program at soliciting annual fund donors for increased gift amounts from one year to the next?

Posted on 01/01/2020

Raising sights is an important part of successful donor cultivation and solicitation. Unfortunately, donor giving often remains flat because they aren’t provided with a good reason to increase their donation from one year to the next. Sometimes, donors aren’t even asked to change their giving at all. A recent AGN poll asked a group of advancement professionals how aggressively their program solicits donors for increased gifts each year.


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