Birmingham-Southern College – Registry of Giving Opportunities
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| Title | Registry of Giving Opportunities |
| Institution | Birmingham-Southern College |
| Submitted By | Sarah-Kate Roberts Director of Annual Giving |
| Category | Special Campaigns/Challenges |
| Institution Type | College / University |
| What fiscal year did this effort occur? | 2020 |
| Description | In Fall 2019, Birmingham-Southern College piloted a new “Funding Opportunities” initiative that compiled fundable projects within academic departments and strategic campus areas into a centralized browsable “registry” of giving opportunities. Visit the registry live online here. |
| What makes this unique | To publicize specific funding opportunities in general, but especially in this level of detail, is unique. It responds to our donors’ calls for greater transparency and specificity. The innovative part of this project is in the way in which it was packaged. In thinking about the way people view wedding or baby registries, we aimed to apply online shopping principles to our browsable list. This allowed us to target donors based on their affinity and deepen relationships between our donors and their areas of interest. |
| Outcome | We solicited 1,162 prospects as a part of this campaign throughout FY20. Together, those donors contributed $862,965 both to the registry and to other funds. We also saw increased gifts, which has renewed our focus on targeted moves-management within our donor base. |
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