Online Workshop: Engaging Alumni in a Changing World

July 30th, 2020 from 11am-5:30pm EDT

Overview


As schools and universities continue to deal with change and uncertainty due to the COVID-19 pandemic, many advancement programs are rethinking their alumni engagement strategies for the months and years ahead. Building on alumni programming best practices, while integrating new technologies and modern techniques, institutions are finding alternative ways to meaningfully engage graduates and build stronger bonds between alumni and their alma maters.

Join us on Thursday, July 30th for an intensive and interactive online workshop that will provide you and your colleagues with a framework for engaging alumni in an increasingly virtual world.

Participants will have an opportunity to:

  • Learn about the latest trends and most effective techniques in alumni engagement
  • Participate in interactive exercises and focused small-group discussions
  • Network with peers to share ideas and experiences
  • Obtain workshop handouts and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for alumni relations and other advancement staff at educational institutions who wish to learn more about the latest trends and practices in alumni engagement.

  • AGN Members save an additional 20%
  • Receive further discounts when registering multiple attendees from one institution

Program


10:45am - Workshop Sign-In Begins 

11:00am - Welcome/Overview of the Day

11:15am - Leveraging Digital Communications (45min General Session & 30min Breakout Discussion)

In a rapidly changing world, it’s never been more important for institutions to effectively engage with their alumni online. Whether that’s done by employing new methods that have emerged during the pandemic or upgrading existing communications to reach new audiences, empowering engagement teams to use social media, email, and other digital platforms strategically can strengthen the bond between alumni and their alma maters.

12:45pm - Working with Volunteers Remotely (45min General Session & 30min Breakout Discussion)

Building a strong alumni volunteer network can have a real impact on the connection that graduates have with your institution. Finding the right opportunities for volunteers in the virtual environment and developing programs to manage, support, and steward these volunteers remotely will ensure success in the near-term, while enhancing the connections between alumni and your institution for years to come.

  2:30pm - Coordinating Virtual Events & Activities (45min General Session & 30min Breakout Discussion)

Events and activities can offer one of the best opportunities to engage alumni and strengthen their connection with their alma mater. When in-person gatherings are not possible, engaging alumni virtually becomes increasingly important. Whether you’re creating intimate receptions or organizing large gatherings, proper planning and execution will provide alumni with an experience that’s both meaningful and memorable.

  4:00pm - Enhancing Alumni Career Programs (45min General Session & 30min Breakout Discussion)

Alumni are increasingly looking to their alma mater for help and support related to their own career development. Many advancement programs are responding by offering more networking opportunities, sharing tools and guidance, and providing access to mentors and professional development resources. Doing so not only creates value for graduates today, but it strengthens the overall alumni community for years to come.

  5:15pm - Wrap-Up / Q&A / Optional Networking 

Faculty


Erika Jordan | University of California, Irvine

Erika Jordan is the Assistant Vice Chancellor, Alumni Relations & Constituent Engagement at UC Irvine, where she is responsible for the overall management of the UCI Alumni Association, campuswide annual giving, parent engagement, and reunions. At UCI, Erika has been instrumental in developing institutional engagement programs and growing annual fundraising by establishing campaigns like UCI Giving Day. She has spent her career in politics, special events, alumni relations, frontline fundraising, and served as the Director, Alumni Relations and Annual Giving for the USC Marshall School of Business prior to joining UCI. Erika earned her bachelor’s degree from Howard University and executive masters in leadership from USC.

 

Reggie Bustinza | Northern Illinois University Alumni Association

Reggie Bustinza is the Executive Director of the Northern Illinois University Alumni Association, where he oversees financial progress, works with campus partners, and manages a team of alumni relations and communications staff in order to meet association goals. In this role, he also serves as lead liaison to the NIUAA Board of Directors and cultivates potential board members. Reggie’s previous positions include alumni relations management at Lewis University and Bradley University. Reggie holds an M.B.A. in Business Administration & Management and a B.A. in Communication, both from Bradley University.

 

Dan Allenby | Principal & Founder at AGN Resources

Dan is an author, speaker, and consultant who has worked with academic institutions for over two decades to train their advancement staff and volunteers. A recipient of the prestigious CASE “Crystal Apple” award for teaching excellence, Dan is an internationally-recognized expert on annual giving and alumni engagement. He chaired CASE’s Institute for Senior Annual Giving Professionals and its Annual Giving Workshop for five collective terms and served on the faculty for CASE’s Summer Institute in Educational Fundraising. His book—Ideas for Annual Giving—offers the latest designs for helping institutions increase annual giving and boost alumni participation. Previously, he served as the Assistant Vice President for Annual Giving at Boston University, and also led annual giving and member marketing efforts at Tufts University, Georgetown University, and the National Geographic Society. Dan received an MBA from Boston College and a BA from James Madison University, and a certificate in the Management of Communication Organizations from Tufts University. Connect with Dan on LinkedIn

For more information about this workshop, please contact us at 888.407.5064 or [email protected].