Workshop: Maximizing Young Alumni Engagement & Giving

December 2 & 3, 2020 from 1-5:00pm ET (Online)

Overview


The experience that alumni have in the first several years after graduation can have a profound influence on their relationship with their alma mater for the rest of their life. When recent graduates feel welcomed and are informed about the benefits of belonging to the alumni community, they’re more likely to become engaged and stay engaged. What’s more, when they understand the importance and impact of giving back, they’re apt to support the institution financially—now and in the future.

Join us on December 2nd and 3rd for a two-day interactive workshop that will provide you and your colleagues with a framework for engaging and soliciting young alumni.

Participants will have an opportunity to:

  • Learn about the latest trends and most effective techniques in young alumni engagement and giving
  • Participate in interactive exercises and focused small-group discussions
  • Network with peers to share ideas and experiences
  • Obtain workshop handouts and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for advancement professionals at educational institutions who wish to learn more about the latest trends and practices in young alumni engagement and giving.

  • Save $200 when you register by Friday, October 30th
  • AGN Members save an additional 20%
  • Receive further discounts when registering multiple attendees from one institution

Program

(all times are EDT)


Day 1

12:45pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Understanding Your Audience

Discover what makes young alumni unique—including their stage of life and career, attitudes and beliefs, and relationship with their alma mater.

2:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

2:45pm - Break (30 minutes)

3:15pm - Engaging Recent Graduates in Meaningful Ways

Explore strategies to engage young alumni through events, volunteer opportunities, and digital experiences in order to cultivate feelings of connectedness, value, and goodwill.

4:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

4:45pm - Wrap-up/Homework Assignment


Day 2

12:45pm - Workshop Sign-In Begins

1:00pm - Welcome/Overview of the Day

1:15pm - Communicating With Young Alumni About Giving

Learn how to communicate a compelling case for support that will resonate with young alumni through a variety of channels, including social content, advertising, texting, and special campaigns.

2:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

2:45pm - Break (30 minutes)

3:15pm - Bringing It All Together 

Explore how to develop a cohesive young alumni engagement and giving strategy that integrates messages, schedules, and resources across multiple channels.

4:00pm - Small Group Breakouts

Engage in small group discussions with colleagues to talk through issues, exchange ideas, and participate in problem-solving exercises.

4:45pm - Final Thoughts/Wrap-up

Faculty


Carrie Combs | James Madison University

Carrie Combs is the Director of Alumni Relations and Executive Director of the JMU Alumni Association at James Madison University, where she oversees institution-wide alumni engagement efforts. With nearly a decade of experience at JMU, she has also held roles in advancement relations and marketing strategy. Carrie holds both an M.S. and a B.S. in Technical and Scientific Communication, as well as a Post-Masters Certificate in College Student Personnel Administration, all from James Madison University.

 

 Craig Waltman | Haverford University

Craig Waltman is Director of Annual Giving at Haverford College, where he oversees all aspects of the College’s annual giving program. Prior to joining Haverford in 2010, he served as a fundraising strategy and communications consultant for nationally-known universities, public broadcasting stations, and others. He also held positions in annual giving at Swarthmore College and in advancement at The Pathway School. Craig is an active volunteer with STAFF, Elizabethtown College, and serves on the Board of his local YMCA. He has frequently served as a volunteer and presenter with CASE. Craig holds a B.A. in Psychology from Elizabethtown College.

 

Dan Allenby | Principal & Founder at AGN Resources

Dan is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. His book – Ideas for Annual Giving – offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan served as the assistant vice president for annual giving at Boston University during its $1 billion capital campaign, and previously led fundraising and marketing programs at Tufts University, Georgetown University, and the National Geographic Society. He served on the faculty for CASE’s Summer Institute in Educational Fundraising, and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. Dan holds a B.A. in History from James Madison University and an M.B.A. from Boston College.

For more information about this workshop, please contact us at 888.407.5064 or [email protected].