Category: Direct Appeals

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Incorporating Incentives Into Appeals

Published on September 23, 2020 | Click here to read this article.  

Optimizing Email Subject Lines

Published on September 9, 2020 | Click here to read this article.  

Writing Annual Fund Appeals

Published on October 27, 2019 | Click here to read this article.  

Adding an Ask to Stewardship Communications

Published on June 9, 2019 | Click here to read this article.  

Improving Annual Fund Appeals

Published on January 6, 2019 | Click here to read this article.  

Finding the Right Appeal Frequency

Published on November 25, 2018 | Click here to read this article.  

Featuring Students in Appeals

Published on October 7, 2018 | Click here to read this article.  

Renewing Donors on their Gift Anniversary

Published on September 23, 2018 | Click here to read this article.  

Using Teasers to Increase Appeal Response Rates

Published on June 17, 2018 | Click here to read this article.  

Soliciting Leadership Gifts with Direct Mail

Published on December 10, 2017 | Click here to read this article.