Senior Associate Director, Family Giving
Bentley UniversityWaltham, MA
Job Description Summary
The Senior Associate Director of Family Giving reports to the Director of Annual Giving and has a close working relationship with the Leadership Gift team and the Alumni/Parent engagement team. Provides and executes strategies to maximize family giving (current use support) to the Bentley Fund for all families. This individual will develop lasting relationships with families that strengthen University ties throughout all four years and beyond, and will serve as a dedicated and trusted resource for Bentley families. Additional responsibilities include the development of an annual strategic and comprehensive program to engage, solicit, and steward parents of all levels. In this role, this individual will identify parent/family prospects, manage a portfolio of parents/families and create, develop and manage all parent/family solicitations with oversight by the Director of Annual Giving.
- Fundraising: Develop and implement a strategic fundraising plan for Family Giving including initiatives to identify, cultivate, solicit and steward current and past parents. Increase overall, current use dollars to the Bentley Annual Fund, emphasizing gifts of $1,000+, allowing families to designate support for financial aid, academics, student life and athletics. Set ask amounts for non-financial aid recipients. Work closely with the Director of Annual Giving to develop a communication plan for Parent/Family appeals. Carry a portfolio of 150+ parents/families. -60%
- Engagement: Increase pipeline of families giving to the President’s Club. Support engagement opportunities and programs (on campus, virtual and communications) for families, starting with their child’s acceptance to Bentley through their student’s senior year. Work with the Executive Director to develop a Family engagement plan including communications, events and outreach. Create and manage a volunteer parent-to-parent giving program for families. -30%
- Direct Mail: Works closely with the Associate Director, Annual Giving Marketing and Operations to develop parent/family appeals that should be sent to all families throughout the year. Before September each year, develop a communications plan that can be incorporated into the overall Annual Giving strategy and communication plan. -10%
Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions and communications with others.
Performs other duties as assigned.
- Bachelor’s degree
- 6 – 8 years related fundraising experience with prior experience in Advancement, preferably at the college or university level.
- Analytical aptitude and facility with computer systems
- Solid writing ability and organization skills
- Ability to complete projects on time and on budget, and report on status and progress.
- Ability and willingness to travel and work outside of regular business hours when necessary
- Experience working with and managing volunteers
- Must hold and maintain a valid, unrestricted United States driver’s license, with an insurable driving history as determined by Bentley’s insurance carrier.
- Excellent oral and written communication skills.
Knowledge, Skills & Abilities
- Excellent oral and written communication skills
- Excellent interpersonal and negotiation skills, with the ability to deal with the public with diplomacy and tact
- Must be able to travel approximately one week per month
- Ability to work independently and collaboratively within a team environment
- Ability to adhere strictly to rules regarding confidential information
- Ability to handle multiple projects with high attention to organization and detail
- Demonstrated ability to attain goals set forth
- Must be a creative and strategic thinker
- Diplomatic management of sensitive situations
- Experience working in Higher Education and with parents and families.
- Demonstrated technical literacy with iModules and ability learning, mastering, and communicating about system functionalities with volunteer organization leaders and improving processes for training and support.
- Demonstrated aptitude for learning new systems and ability to manipulate and analyze data to inform department decision-making.
- Experience managing programs independently, making process improvements, and reimagining volunteer training programs and opportunities.
- Collaborative and collegial approach to working with teams; ability to work both independently and as part of a team.
Bentley University strives to create a campus community that welcomes the exchange of ideas and fosters a culture that values differences and views them as a strength in our community.
Bentley University is an Equal Opportunity Employer, building strength through diversity. The University is committed to building a community of talented students, faculty, and staff who reflect the diversity of global business. We strongly encourage applications from persons from underrepresented groups, individuals with disabilities, covered veterans and those with diverse experiences and backgrounds.
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