Associate Director, Annual Giving (Integrated Marketing)

Posted on 10/21/2021

Carnegie Mellon University

Pittsburgh, PA

Carnegie Mellon is enjoying its most productive fundraising years in its history, raising more than $500M over the last three years. University Advancement (UA) supports the entire CMU community in securing the financial resources the university needs to continue its ascent. As the division grows, we are seeking an associate director, Annual Giving (Integrated Marketing). This is an exciting opportunity if you thrive in an interesting and challenging work environment. Reporting to the executive director, Annual Giving, you will be responsible for administering annual giving programs by developing, implementing and reporting on a comprehensive solicitation plan for all CMU affiliates. Collaboration across internal teams will be essential to create strategy and reach institution-wide goals.

Your core responsibilities will include:

  • Working with the Annual Giving and Advancement Communications and Marketing management team, as well as colleagues across University Advancement, to develop and implement a comprehensive reporting, communication and solicitation plan for key audiences to increase philanthropic annual support of the university.
  • Working closely with the staff across the Office of Annual Giving focusing on data improvements, A/B testing, segment recommendations, and university-wide initiatives such as Telefund, Giving Tuesday and Reunion.
  • Tracking and reporting progress on the implementation plan using metrics; continually adjusting the plan based on analysis. Preparing fundraising reports and communications about results for donors, volunteers and management.
  • Collaborating with multiple internal stakeholders on the entire solicitation process, from creating content to delivering results.
  • Coordinating updates to website, e-newsletters and other Annual Giving communications.
  • Keeping current on programs, faculty, research and student initiatives at the university. Networking with advancement colleagues, college liaisons, and staff, administrators and faculty across the university when necessary. Network externally to understand best practices within the field.
  • Other duties as assigned.

Flexibility, excellence, and passion are vital qualities within University Advancement. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

You should demonstrate:

  • The ability to:
    • interact effectively within the University Advancement division, as well as with other members of the campus community and external constituents o communicate with prospects/donors in an appropriate manner in written, oral and personal communication
    • handle confidential donor information and make good decisions regarding use of such information
    • maintain composure when dealing with difficult situations and/or individuals
    • meet deadlines
    • work under pressure and with frequent interruptions
    • pay close attention to detail
    • keep and maintain accurate and detailed reports and records o prioritize work and handle multiple tasks simultaneously
    • understand and follow directions
    • work well with others and/or as part of a team;
  • Demonstrated analytical, communication and problem-solving skills

You should be able to travel domestically and be willing to work outside of normal business hours as needed.


  • A bachelor’s degree is required
  • Three to five years of experience, preferably within a university/non-profit setting
  • One year of managerial experience is preferred
  • Must possess strong persuasive writing and editing skills with an attention to detail
  • Strong project management skills with the ability to oversee existing vendor relationships to meet deadlines
  • Proficiency in MS Word, Excel and PowerPoint. Previous CRM experience is preferred


  • Must possess and maintain a valid driver’s license and successfully complete a driver’s license verification on an annual basis. Must complete the National Safety Council Defensive Driver Training once every three years
  • Successful background check

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