Assistant Director, Annual Giving Marketing Strategist

Posted on 08/25/2021

College of the Holy Cross

Worchester, MA

Job Description:

Reporting to the Director of Annual Giving Strategic Marketing and Analytics, the Assistant Director, Annual Giving Marketing Strategist, will join one of the most successful annual fund teams in the nation. The Assistant Director will partner collaboratively with internal and external department members, using data to inform the development and execution of integrated direct and digital marketing plans. In coordinating Annual Giving marketing projects with internal partners and external vendors, s/he will play a pivotal role in delivering targeted, personalized communications to help meet Annual Giving revenue and donor goals and to further advance the College’s high rates of alumni participation in annual giving.

Major Areas of Responsibility:

  • Develop and manage project plans and serve as project coordinator for all Annual Giving solicitations and Annual Giving stewardship programs and communications.
  • Serve as main liaison and manage projects with external direct mail vendors.
  • Execute an email appeal strategy that is strongly related to and supported by direct mail.
  • Partner with Marketing colleagues on social media efforts that support direct appeals.
  • Participate in the development of the strategy and program plan for student calling and texting programs and partner with colleagues on their execution.
  • Assist in the design and execution of segmentation and testing.
  • Manage operational elements associated with Annual Giving activities, including tracking code set-up, maintenance of the communications calendar and tracking of costs and high-level performance of Annual Giving appeals.
  • Other duties as assigned.

To prevent the infection and spread of COVID-19, and as an integral part of its public health and safety measures, College of the Holy Cross requires that all successful applicants show proof of full vaccination by an FDA-approved COVID-19 vaccine before beginning employment, unless an exemption from this policy has been granted. Applicants believing they need an accommodation of this policy because of a disability, sincerely-held religious belief, or otherwise should inform Human Resources after an offer of employment is extended; please do not include any medical, genetic, or religious information on your application materials.


Minimum Qualifications:

  • A Bachelor’s Degree is required, preferably in Marketing or Communications.
  • Successful candidates may be a current non-profit or for-profit professional with transferable skills; experience in non-profits or higher education is a plus, but is not required.
  • Two to three yrs. of professional work experience in marketing or communications required.
  • Experience in direct and digital marketing is required – in direct mail, email, social media.
  • Experience with outbound calling and texting programs is a plus.
  • Proficiency at project management with internal and external partners, including direct mail vendors, is required.
  • Experience and comfort using data to inform actions is preferred.
  • Experience and comfort using project management technologies and systems is a plus.
  • Proficient in database management software applications and technologies. Advanced expertise in use of Excel and Word is required (mail merges, report generation).

Core Competencies:

  • Dependability, flexibility
  • Strong organizational skills, attention to detail and accuracy
  • Proficient at project management
  • Innovative problem solver, with strong quantitative and qualitative analytical skills
  • Excellent written and verbal communication
  • Service and team orientation
  • Strong interpersonal skills; able to establish collaborative working relationships at all levels
  • Good judgement and discretion, with ability to maintain confidentiality
  • Takes initiative and values curiosity
  • Understands, values and respects diversity as an individual, in a team and within groups while fostering an inclusive and supportive environment.

Additional Information:

College Description

The College of the Holy Cross is a private, Jesuit Catholic, undergraduate institution serving approximately 3,100 students. Founded in 1843, Holy Cross is the oldest Catholic college in New England and has a tradition of academic excellence. It is located atop Mount Saint James in Worcester, Massachusetts. The picturesque, 174-acre campus is an award-winning and registered arboretum.

The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace.

A member of the Higher Education Consortium of Central Massachusetts (HECCMA).

To review our Employee Benefit Options, please go to:

Application Instructions:

  • Please attach a cover letter addressing the position requirements along with your resume.
  • Furthermore, we encourage candidates to review the College’s mission at and its core commitment to diversity and inclusion For more information, please visit

The College of the Holy Cross is a highly selective Catholic liberal arts college in the Jesuit tradition. It enrolls about 3,000 students and is located in a medium-sized city 45 miles west of Boston. The College seeks faculty members whose scholarship, teaching, advising, and on- and off-campus service demonstrate commitment to the educational benefits of a richly diverse community. Holy Cross aspires to meet the needs of dual-career couples, in part through its membership in Higher Education Consortium of Central Massachusetts ( and the New England Higher Education Recruitment Consortium (

To apply for this job please visit