Assistant Director, Divisional Programs

Posted on 09/05/2019

Johns Hopkins University

Baltimore, MD

General Description

The Assistant Director, Divisional Programs in the Office of Annual Giving reports to the Director of Content Marketing for the central Office of Annual Giving (OAG) at Johns Hopkins University. The Assistant Director serves as a strategic partner and service provider in a decentralized university and development environment. The Office of Annual Giving is comprised of 14 employees and provides annual giving services to the nine divisions of the university, multiple departments of Johns Hopkins Medicine, and several centers and institutes, totaling 35 development units in all. These annual giving services comprise providing strategy and execution planning around securing current use, expendable funds as well as building and retaining a long term pipeline of support for each of these units.

Specific Responsibilities 

With a strong background in direct response, the Assistant Director, will be an effective writer, creative and strategic thinker who will create structure and content to help accelerate annual giving’s marketing strategies. The position will have a heavy focus on direct response with a portion of the portfolio focused on digital.

  • Collaborate in developing and executing solicitation strategies for divisions and programs based on data in tandem with OAG staff; co-manage planning process. The Assistant Director will be assigned programs for direct response execution. S/he will be responsible for reviewing plans, data output, segment planning, package deliverables, proofing and vendor print management.
    • Regular conversations regarding status of current solicitations with supervisor and external partners
    • Monthly/Quarterly face-to-face visits to report on program status, project future plans and revisions, and discuss overarching issues related to priorities and campaign with programs and units
    • Annual planning, goals and strategy sessions with each division
  • Collaborate with internal copy writer and divisional liaisons to improve messaging through effective writing and developing stronger packages
  • Understand the audiences of each program and division through analysis of data
  • Develop segmentation and marketing strategies based on data analysis of audience for both digital and direct mail
  • Serve as a primary contact with outside vendors in the management of digital/mail production, create new product designs, get estimates, and develop related external systems, strategies, and policies.
  • Own and help maintain solicitation calendar along with OAG colleagues
  • High focus on quality control given the volume and variation of outreach channels
  • Establish and implement new media marketing techniques including but not limited to crowdfunding, social media, email marketing, mobile and digital ads to drive online contributions and increase participation and revenue from various constituents including alumni, parents and friends.
  • Assistant with additional special projects as assigned by supervisor
  • The Assistant Director works with members of the OAG team as well as schools and units to determine optimal campaign set up, including creative/content direction, campaign goals, content calendars and reporting formats.
  • Ultimately, the goal would be to increase philanthropic support to all of the development units the Office of Annual Giving supports through measurable methods.


  • Bachelor’s degree and one year of related experience required. Three years of related experience in direct mail and digital marketing for development and alumni relations, non-profit media and/or communications preferred.
  • Experience in handling large sets of data for the purpose of quality control, audience analysis and segmentation. Experience working in a complex, multi-divisional, results-oriented environment.

Preferred Qualifications

  • Ability to meet competing deadlines, establish priorities, set objectives, and achieve goals.
  • Demonstrate experience with analytical tools such as but not limited to Google Analytics, Tableau, social media and content management and Adobe Experience Manager
  • Experience with crowdfunding platforms, mobile giving, Hootsuite, email marketing platforms, digital ads including trigger/retargeted ads.
  • Demonstrable hands-on experience with HTML/CSS
  • Strong knowledge of digital marketing and direct mail fundamental/best practices
  • Thrive in high-energy environments that often have short deadlines and shifting priorities.
  • Have the ability to work independently as well as on a team.
  • Be incredibly self-motivated and willing to expand knowledge base

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