Director of Development, Annual and Digital Giving

Posted on 05/23/2019

University of California, Santa Cruz

Santa Cruz, CA

UC Santa Cruz strives to embrace diversity in all its forms; it strives to be an inclusive community that fosters an open, enlightened & productive environment.

University Relations supports the teaching, research, and public service of UC Santa Cruz by making and keeping deep, heartfelt connections. Building enduring relationships among students, alumni, faculty, donors, and others is the lifeblood of our work and helps to make UC Santa Cruz a thriving community of knowledge, inquiry, public service, and social mobility.

We are a welcoming group of ambitious and creative professionals pursuing our mission in support of the university’s overarching purpose. We take our work seriously because we care – but we don’t take ourselves too seriously! The University Relations culture is lively and dynamic; we value collaboration; and our staff is resourceful, enthusiastic, and hard-working.

The division is a fun, friendly, and open place, and staff is supportive of and positive about one and other’s goals and aspirations. We often jump in to help where needed, rolling up our sleeves to get the job done. We dare to approach challenges as opportunities. Our custom is to seek creative ways to overcome obstacles, at times with limited resources, while keeping our eye on the objective: helping students achieve their goals, providing crucial public service, and advancing life-changing research and discovery.

The Director of Development for Annual & Digital Giving is a key leader in managing a strategic marketing and fundraising program for UC Santa Cruz. The Director will work in collaboration with faculty, staff, student groups, divisionally-based development officers, marketing and communications, and others to ensure strategic messaging and compatible branding and marketing. It will be important this individual monitor annual giving and unrestricted giving support regularly and prepare reports to be shared with University Relations, divisional leadership and campus. The incumbent will have a thorough understanding of, and insight into, the new media landscape including social media tools and trends, social media monitoring, and analysis.

The Director will work to develop strategies that integrate traditional annual giving methodologies and crowdfunding/Giving Day strategies. This individual will explore ways to expand the implementation of crowdfunding as a lead Annual Giving tool. Additionally, this position requires familiarity with crowdfunding platform technology, editing and the creation of content, development, maintenance and on-line strategy as well as knowledge and experience with web platforms including Facebook, Twitter, Instagram, LinkedIn blogs, podcasts and other emerging web communication. The selected candidate will have a thorough understanding of various analytical tools to interpret donor giving throughout campus and the ability to develop future strategy based on past performance. The Director will be responsible for acting as the strategic leader and project manager of Giving Day. This will include creating and overseeing a committee, strategizing on content and structure, and ensuring successful execution of the day. This position will also lead the process of annually creating a comprehensive solicitation calendar and, then overseeing the implementations of that calendar.

Qualifications include:

  • Bachelor’s degree in related area and / or equivalent experience / training.
  • Proficient working with donor databases and reporting systems.
  • Excellent interpersonal skills with the ability to work with a myriad of people of differing temperaments, socioeconomic backgrounds, and political/ethical philosophies, and to be tactful, diplomatic, and attentive in personal contacts with donors, external constituencies, and university personnel.
  • Excellent time management and decision-making skills to prioritize work, meet deadlines for simultaneous projects, and make decisions using independent judgment.
  • Excellent written and verbal communication skills sufficient to prepare and deliver reports and presentations to both small and large groups.

Full Salary Range: $90,000-110,000/annually. Salary commensurate with qualifications and experience.

Special Conditions:

  • Must possess a valid license to drive in the state of California.

Work-site location is the UC Santa Cruz Scotts Valley Center (100 Enterprise Way, Scotts Valley, CA). This position requires passing a pre-employment criminal history background check.

Position is open until filled. Initial Review Date: 06-13-2019


To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site mailto:@ A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.

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