General Overview

Reporting to the Director of Digital Engagement, the Associate Director for Digital Engagement is responsible for creating and producing cutting edge digital content for the various channels that support the work of the Annual Giving + Digital Engagement team at the University of Miami.

The Associate Director will create and manage a robust digital content calendar to optimize digital engagement for alumni, friends, and various university constituencies. 

Responsibilities

With a growing number of UM’s constituents living away from South Florida the Associate Director will partner with divisional and school-based colleagues to ensure that digital content is designed to connect and enhance engagement with alumni, families, students, friends, and various other constituents. The Associate Director will develop and manage digital content including, but not limited to, videography, podcasts, digital banners, web-based ads, illustrations, and infographics. In partnership with the division’s communications team, the Associate Director will assist in creating and leading strategy for various social media channels.

In conjunction with divisional colleagues and the Director of Digital Engagement, the Associate Director will also assist in content creation for select leadership groups including the ‘Canes Communities’ platform, as well as the Miami alumni mobile application.

In partnership with the Director of Digital Engagement, the Associate Director will manage the creative calendar for the office and partner with the Digital Intelligence Specialist who is responsible for analyzing social listening tools employed by the office as well as analyzing survey methodology, digital campaigns, and ad placements to optimize the long-term process of the digital engagement team. The leader will also partner with Annual Giving + Digital Engagement leadership to assist with the creation and facilitation of content for university initiatives such as Giving Day.

Qualifications

• Degree in Marketing, Journalism, Communications or another related field
• Minimum of three years of progressive experience
• Graphic design and HTML experience
• Experience building inbound marketing campaigns
• Experience managing and crafting content for digital paid media programs on platforms    including Facebook, Twitter, Instagram, YouTube, Google, and others
• Knowledge of SEO/SEM and digital advertising
• Strong attention to detail
• Ability to work under time constraints and meet assigned deadlines
• Proficient in the creation of both online and print design
• Proficient in Adobe Creative Suite products, particularly Photoshop, InDesign, Illustrator and After Effects
• Working knowledge of Cinema 4D a plus
• Excellent written and verbal communication skills
• Collaborative with proven abilities to build relationships and trust
• Track record of innovative storytelling and community building
• Provide excellent customer service to teammates, campus partners, students, and other stakeholders
• The desire for continuous improvement, innovation and professional development.
• Demonstrated experience in content creation and management

The University of Miami is an Equal Opportunity Employer – Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.