Assistant Director of Annual Giving, Direct Marketing for Schools and Units
University of North Carolina at Chapel HillChapel Hill, NC
The University of North Carolina has enjoyed a long-standing place among leaders in higher education since it was chartered in 1789 and opened its doors for students in 1795 as the nation’s first public university. Situated in the beautiful college town of Chapel Hill, N.C., Carolina has earned a reputation as one of the best universities in the world. Carolina prides itself on a strong, diverse student body, academic opportunities not found anywhere else, and a value unmatched by any public university in the nation.
Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization’s collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university.
Reporting to the Associate Director of Annual Giving, Direct Marketing for Schools and Units, the Assistant Director of Annual Giving, Direct Marketing for Schools and Units will plan and implement direct marketing strategies for many schools and units with the assistance of the Associate Director. They will develop an overall outreach strategy to renew, retain and acquire donors through direct marketing strategies. This position will have direct contact with University Development colleagues, school/unit colleagues and donors.
Direct Marketing (50%)
Assist the Associate Director of Annual Giving, Direct Marketing for Schools and Units with planning and implementing the overall strategy for direct marketing for schools and units. Coordinate and implement direct marketing efforts (mail, email, social media, crowdfunding and web) that solicit alumni, donors and friends. May include: working in Carolina’s DAVIE database (Blackbaud CRM) to create queries, segments and marketing efforts; designing and coordinating the production of appropriate annual giving materials including, but not limited to, solicitation letters and emails, stewardship pieces, brochures, data reports, and other fundraising materials; utilizing Carolina’s campaign branding assets along with individual school/unit branding guidelines when designing and writing for print and digital materials; managing print, electronic and web-based content; writing and editing communications and solicitation materials; editing and analyzing communications and solicitation material or content prepared by others; ensuring that all marketing and solicitation projects are completed, mailed or emailed on-time and error free; creating and implementing digital strategies for web-based campaigns; liaising with printing companies and other external vendors to produce school/unit marketing materials.
Cultivate relationships with school/unit clients across campus.
Work closely with development officers, senior leadership and communications professionals in schools/units across campus to identify annual giving needs and plan strategy and appeals.
Strategically identify segments for appeals with school/unit clients.
Communicate central annual giving strategies and current annual giving best practices with schools/units.
Analyze and report past and present fundraising results for schools/units. Use data to set future direct marketing and annual giving strategy.
Other Duties (10%)
As requested by the annual giving team to meet the goals of the department.
Bachelor’s degree is required.
Qualifications and Experience:
Qualified candidates must demonstrate exceptional verbal and written communication skills with both internal and external audiences; editing skills; attention to detail; the ability to work effectively and collaboratively as part of a team; the ability to maintain confidentiality; project management skills with the ability to organize and work on multiple and competing projects simultaneously; superior customer service skills for school and unit clients.
Preferably two years of higher education development, direct marketing for higher education or related experience. Candidates should have working knowledge of Adobe Creative Cloud (InDesign, Illustrator and Photoshop), MS Office suite (Word, Excel, PowerPoint and Access) and social media (Facebook, Twitter, Instagram and YouTube). Experience with donor CRMs (Blackbaud), crowdfunding platforms (GiveCampus), project management tools (Asana) and commercial printing/production processes is preferred. Ability to interact effectively in a comprehensive research university setting. The ability to work effectively with a variety of campus departments including consultation and advisement of constituent school and unit colleagues. A high energy level and strong drive to be successful. Ability to think logically and strategically.
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