Assistant Director of Annual Giving

Posted on 11/08/2019

Western Carolina University

Cullowhee, NC

Position Summary: 

The position provides essential services to the Division of Advancement to aid in fundraising efforts, specifically through annual giving.

This position is responsible for aiding the Director of Annual Giving in designing comprehensive annual giving marketing plans. This position is responsible for the development and implementation of campaigns through phone, text, mail, email, and digital media. This position will also manage a small portfolio of prospects capable of making leadership annual gifts ($1,000+) to the university, particularly for those with unrestricted giving interests.

The position is responsible for developing and implementing plans to meet and increase annual giving revenue and participation goals from WCU constituents, with an emphasis on the phonathon (Chatty Cats). The position is responsible for the recruitment, hiring, training and management of student callers and their fundraising activities, which will require evenings and occasional weekends. The position is responsible for the creation of all phonathon related marketing materials; coordinating e-solicitations, entering and updating constituent information into Raiser’s Edge, and management of the Guided Fundraising platform. The position is also responsible for working with other third party vendors in coordination with the Director of Annual Giving.

The position will assist in the day-to-day annual giving operation, including fielding donor questions via phone and email, and working closely with advancement services gift processing and data management teams.

The position will work collaboratively with other members of the advancement staff to develop and implement messaging, marketing materials, and technologies to secure support from alumni, parents, and friends to achieve divisional goals for all segments. This position will attend all relevant staff meeting and other divisional or University meetings as required.

Minimum Qualifications:

Bachelor’s degree; minimum of two years of experience in fundraising, sales, marketing or communication. Working knowledge of computers, database management and Microsoft Office. Advanced knowledge of Excel.

Preferred Qualifications: Experience in higher education.

Special Instructions to Applicants:

To be considered, you must apply online.

Attach a cover letter, current resume and a list of references (including complete contact information) to complete the application.

For questions and additional information, please contact Jonathan Brooks, Director of Annual Giving, at 828-227-2868 or email [email protected]


Western Carolina University is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, and veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Additionally, the University promotes the realization of equal employment opportunity for minorities, women, persons with disabilities, and veterans through its affirmative action program.

Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at [email protected]


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