Does your annual giving program do a good job of communicating the impact of unrestricted support to donors?
Advancement programs know how crucial it is to generate unrestricted gifts, but unfortunately donors don’t always understand why unrestricted gifts are important. Showing donors how they are used, and the significant impact they have on an institution, can help ensure goals for unrestricted support are met (or exceeded!). A recent AGN poll asked a group of fundraising professionals how well their programs communicate the impact of unrestricted support to donors.
This data was collected as part of AGN’s ongoing research into industry trends and best practices. It represents the perspectives and priorities of today’s advancement professionals.
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