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Survey Results: Does your annual giving program do a good job of communicating the impact of unrestricted support to donors?

Research conducted on 05/21/2019

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.


Advancement programs know how crucial it is to generate unrestricted gifts, but unfortunately donors don’t always understand why unrestricted gifts are important. Showing donors how they are used, and the significant impact they have on an institution, can help ensure goals for unrestricted support are met (or exceeded!). A recent AGN poll asked a group of fundraising professionals how well their programs communicate the impact of unrestricted support to donors. 

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.