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Survey Results: Has your program developed an alumni engagement score?

Research conducted on 06/23/2020

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.


While every alumni relations program strives to engage their graduates with their alma mater, it can be challenging to define what engagement actually means and how to measure the success of these efforts over time. Creating an alumni engagement score can help teams track progress towards their goals, ensuring that staff are on the same page and focused on activities that are most effective for building a strong alumni community. A recent AGN research poll asked a group of school advancement professionals if they had developed an alumni engagement score.

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.