How has your program adjusted its direct mail efforts amid the COVID-19 pandemic?
The current COVID-19 crisis has forced many institutions to rethink their appeal strategies. Not only are messages changing to focus on appeals that benefit students and faculty impacted by campus closures, but preferred solicitation methods are also shifting. A recent AGN poll asked a group of fundraising professionals how they have adjusted their direct mail efforts in the current environment.
This data was collected as part of AGN’s ongoing research into industry trends and best practices. It represents the perspectives and priorities of today’s advancement professionals.
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