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Survey Results: How has your program adjusted its direct mail efforts amid the COVID-19 pandemic?

Research conducted on 04/15/2020

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.


The current COVID-19 crisis has forced many institutions to rethink their appeal strategies. Not only are messages changing to focus on appeals that benefit students and faculty impacted by campus closures, but preferred solicitation methods are also shifting. A recent AGN poll asked a group of fundraising professionals how they have adjusted their direct mail efforts in the current environment.

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.