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Survey Results: How many giving day promotional emails should a program send in the weeks/months leading up to a giving day?

Research conducted on 05/14/2019

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.


Using email to promote an upcoming giving day is essential to building the momentum for the big event. But it’s hard to know how many emails to send—to generate the right amount of awareness and engagement, but without potentially turning off your intended audience. A recent AGN poll asked a group of fundraising professionals how many emails they believe should be sent in the weeks and months leading up to a giving day. See the results below.

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.