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How many giving day promotional emails should a program send in the weeks/months leading up to a giving day?

Conducted on 05/14/2019

Using email to promote an upcoming giving day is essential to building the momentum for the big event. But it’s hard to know how many emails to send—to generate the right amount of awareness and engagement, but without potentially turning off your intended audience. A recent AGN poll asked a group of fundraising professionals how many emails they believe should be sent in the weeks and months leading up to a giving day. See the results below.

This data was collected as part of AGN’s ongoing research into industry trends and best practices. It represents the perspectives and priorities of today’s advancement professionals.

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