How optimistic are alumni engagement professionals feeling about the rest of the year?
Like almost everyone else in the world, many advancement staff at colleges, universities, and independent schools have gone through a wave of emotions over the past few months. While some are feeling frustration from the lack of productivity, and the change and uncertainty brought about by the COVID-19 pandemic, others are feeling hopeful as they innovate and work to engage alumni in new and creative ways. A recent AGN research poll asked a group of school advancement professionals how optimistic they feel about their ability to keep alumni engaged as they look ahead to the end of the calendar year.
This data was collected as part of AGN’s ongoing research into industry trends and best practices. It represents the perspectives and priorities of today’s advancement professionals.
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