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Survey Results: A/B Testing

Research conducted on 03/04/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at info@agnresources.com or call 888.407.5064.


Question 1: Are you currently including testing strategies in your annual planning?


 Question 2: In which of the following fundraising channels do you currently incorporate testing strategies (check all that apply)?


Question 3: Have your fundraising strategies changed at all in the past year as a result of testing?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at info@agnresources.com or call 888.407.5064.