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Survey Results: Annual Fund Planning

Research conducted on 05/05/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.


Did your annual giving program have a documented plan in place going into the current fiscal year?


Do you feel like you're doing enough to create customized messages for your prospects and donors?


How complex is your annual fund appeal calendar?


How much do your colleagues outside of the annual fund know about your goals and strategies?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.