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Survey Results: Phonathons

Research conducted on 04/01/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at info@agnresources.com or call 888.407.5064.


In your opinion, which of the following aspects of your phonathon could use the most improvements?


Aside from the telephone, do your phonathon callers utilize other channels/tools as part of their outreach to alumni (e.g., email, text, video, handwritten notes)?


Aside from donors and dollars, has your phonathon started looking more at other metrics (e.g., # of prospects contacted, length of time on the call, number of records updated) as a way to evaluate its performance?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at info@agnresources.com or call 888.407.5064.