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Survey Results: Social Media Data

Research conducted on 05/13/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.


Do your organizational leaders talk about social media as an important component of your fundraising and donor engagement strategy?


Do your institution's frontline gift officers mine social media to identify new prospects?


Does your institution's donor database help you track social media activity/metrics for individual prospects?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.