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Survey Results: Upgrading Donors

Research conducted on 10/28/2021

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at info@agnresources.com or call 888.407.5064.


In which of the following channels do you incorporate specific ask amounts?


 

In your opinion, which of the following is the best way to get a donor to upgrade from one year to the next?


 

Do you think your gift society benefits serve as a compelling reason for donors to upgrade?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at info@agnresources.com or call 888.407.5064.