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Survey Results: Writing Appeals 2018

Research conducted on 01/01/2018

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at info@agnresources.com or call 888.407.5064.


How personalized are the majority of your institution's appeals?


 

In the past, do you think your institution's appeals have done a good job of making a compelling case for support?


 

Do you regularly include gift impact stories in your appeals?


 

How complex is your segmentation strategy for soliciting patients?


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at info@agnresources.com or call 888.407.5064.