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Which best describes your institution’s approach to appeals and gift conversations at this time?

Conducted on 03/27/2020

As the COVID-19 pandemic forces advancement teams to adjust their plans for the foreseeable future, many are questioning whether or not they should be sending appeals at this time. In addition to ongoing priorities, many institutions are striving to address emerging needs related to student food and housing insecurity now that dorms and dining halls are closed. A recent AGN poll asked a group of fundraising professionals what their approach is to fundraising appeals is at this time.


This data was collected as part of AGN’s ongoing research into industry trends and best practices. It represents the perspectives and priorities of today’s advancement professionals.

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