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Survey Results: Which best describes your institution’s approach to appeals and gift conversations at this time?

Research conducted on 03/27/2020

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.


As the COVID-19 pandemic forces advancement teams to adjust their plans for the foreseeable future, many are questioning whether or not they should be sending appeals at this time. In addition to ongoing priorities, many institutions are striving to address emerging needs related to student food and housing insecurity now that dorms and dining halls are closed. A recent AGN poll asked a group of fundraising professionals what their approach is to fundraising appeals is at this time.


To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.