Which of the following solicitation channels does your institution rely on the most for acquiring new donors?
Acquiring new donors can be difficult and expensive. With a lower response rate than past donors, appealing to non-donors in creative ways is crucial for annual giving programs to replace lapsed donors and build a strong pipeline of future support. A recent AGN research poll asked a group of school advancement professionals which solicitation channels they rely on the most for acquiring new donors.
This data was collected as part of AGN’s ongoing research into industry trends and best practices. It represents the perspectives and priorities of today’s advancement professionals.
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