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Survey Results: Which of the following solicitation channels does your institution rely on the most for acquiring new donors?

Research conducted on 09/17/2020

The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.


Acquiring new donors can be difficult and expensive. With a lower response rate than past donors, appealing to non-donors in creative ways is crucial for annual giving programs to replace lapsed donors and build a strong pipeline of future support. A recent AGN research poll asked a group of school advancement professionals which solicitation channels they rely on the most for acquiring new donors. 

To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.