Alfred State – 2nd Giving Day Mailing

Click the image to the right to download the complete sample
Title2nd Giving Day Mailing
InstitutionAlfred State
Submitted ByTrish Haggerty
Director of Annual Giving
CategoryDirect Mail
Institution TypeCollege / University
What fiscal year did this effort occur?2017
Description

This was our second annual Day of Giving. Our goal was to raise $120,000 from at least 500 donors. We combined online challenges and posts, with emails, a mailing and on campus events to celebrate the day and engage as many people as possible.

What makes this unique

Giving Days are not unique to higher education. We are a small SUNY school that just recently completed our NCAA Division III requirements. We do not have a huge athletic following and our alumni base is small on the grand scale of things....so to have a successful giving day with this much participation is unique to us.

Primary Goal

Outside of our monetary goal, and our donor count goal, we hoped to acquire first time donors, reengage lapsed donors and produce second annual gifts.

Outcome

We raised $152,000 from just over 950 donors.



Want to learn more? AGN Members receive exclusive access to the Research Library which includes hundreds of articles, samples, templates, surveys, reports and other information on the latest trends and best practices in school advancement. Use the search bar above to explore all of our resources.