Almaden Country Day School – "Close the Gap" Infographic Appeal

Click the image to the right to download the complete sample
Title"Close the Gap" Infographic Appeal
InstitutionAlmaden Country Day School
Submitted ByJennifer Hull
Development Director
CategoryDirect Mail
Institution TypeIndependent School
What fiscal year did this effort occur?2018

We asked prospective donors to make up the gap between the actual cost of providing an education to a student and the cost of tuition. Our appeal's suggested gift to "fill the gap" is $1,057 per student.

What makes this unique

We wanted this to be a quick read rather than a longer narrative appeal letter.

Primary Goal

We wanted to encourage leadership parent giving with a suggested gift of over $1,000.



Want to learn more? AGN Members receive exclusive access to the Research Library which includes hundreds of articles, samples, templates, surveys, reports and other information on the latest trends and best practices in school advancement. Use the search bar above to explore all of our resources.