Baker University – Campaign Steering Committee Toolkit

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TitleCampaign Steering Committee Toolkit
InstitutionBaker University
Submitted ByRachel Shuck
Annual Fund Officer
CategoryVolunteer Materials
Institution TypeCollege / University
What fiscal year did this effort occur?2017
Description

In asking for volunteers to serve on our campaign steering committee, we provided them with this Toolkit that outlined their specific roles.

What makes this unique

It was tailored to meet our campaign fundraising objectives by providing donors with a summary of campaign priorities, FAQs on the campaign, and ways donors could participate. It also included guidelines for the role of a campaign volunteer, tips for active listening in prospect meetings, and sample questions to use to engage engage prospects.

Primary Goal

To increase campaign giving through successful solicitations.

Outcome

Volunteers were better able to understand what was asked of them.



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