Babson College – Academic Center Restricted Giving Appeal

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TitleAcademic Center Restricted Giving Appeal
InstitutionBabson College
Submitted ByMike DeGuglielmo
Associate Director, Annual Fund Programs
CategoryDirect Mail
Institution TypeCollege / University
What fiscal year did this effort occur?2018
Description

This was an a first ever direct mail appeal highlighting Babson's academic centers in an effort to build donor pipelines for each respective center.

What makes this unique

For Babson, this was the first specific print appeal highlighting our academic centers.

Primary Goal

To increase participation, reactivation, acquisition, identifying donor affinity.

Outcome

Mailing recently dropped but early results have yielded increased gifts designated to campus centers.



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