Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Virtual Basketball Game Stewardship DayUniversity at BuffaloStewardship Communications2021
Origami Stewardship MailingGeorge Fox UniversityStewardship Communications2020
DEI-focused Crowdfunding CampaignTemple UniversitySpecial Campaigns/Challenges2022
Giving Day Second Gift IncentiveUniversity of FloridaSpecial Campaigns/Challenges2021
Employee Campaign Thank You GiftsTyler Junior CollegeStewardship Communications2022
Student Club Competition CampaignUniversity of Vermont FoundationSpecial Campaigns/Challenges2021
Planned Gift Beneficiary AppealUniversity of Vermont FoundationDirect Mail Appeals2021
Leadership Annual Donor WallUniversity of VirginiaLeadership Giving Materials2021
Thank You Card Appeal with MagnetColorado State UniversityDirect Mail Appeals2022
Birthday Card Scholarship AppealCentral CollegeSpecial Campaigns/Challenges2021
Bracket-style Fundraising CampaignDrexel UniversitySpecial Campaigns/Challenges2021
Pull Tab "Back to School" AppealKent State UniversityDirect Mail Appeals2022
June Post-Giving Day CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2021
Scholarship Donor Thank You CampaignMcPherson CollegeStewardship Communications2022
Debt Reduction Project AppealMcPherson CollegeDirect Mail Appeals2021
Give Like Gary Appeal CampaignOhio UniversitySpecial Campaigns/Challenges2022
"White Out" Student Philanthropy EffortLake Ridge AcademySpecial Campaigns/Challenges2018
End of Calendar Year Infographic AppealWhite Plains HospitalDirect Mail Appeals2017
Faculty/Staff Lego Brick AppealSan Francisco State UniversityDirect Mail Appeals2018
Scholarship Appeal LetterMount Mercy UniversityDirect Mail Appeals2018
 Title Institution Category FY