Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Brown UniversityPhonathon Materials2020
GivingTuesday VideoPrincipiaSpecial Campaigns/Challenges2022
Giving Day Social Ambassador ToolkitSDSU FoundationVolunteer Materials2021
Give Like Gary Appeal CampaignOhio UniversitySpecial Campaigns/Challenges2022
Gift Anniversary PostcardUniversity of Maryland, Baltimore CountyStewardship Communications2021
Debt Reduction Project AppealMcPherson CollegeDirect Mail Appeals2021
Scholarship Donor Thank You CampaignMcPherson CollegeStewardship Communications2022
President's Club Direct Mail AppealMcPherson CollegeLeadership Giving Materials2021
Thanksgiving Video From Annual Fund TeamNew York UniversityStewardship Communications2021
Giving Day Impact ReportUniversity of Wyoming FoundationStewardship Communications2022
Leadership Annual Donor Appeal PackageUniversity of Wyoming FoundationDirect Mail Appeals2022
June Post-Giving Day CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2021
#GivingTuesday Matching CampaignKent State UniversitySpecial Campaigns/Challenges2022
#GivingTuesday Newspaper-style AppealKent State UniversityDirect Mail Appeals2022
Pull Tab "Back to School" AppealKent State UniversityDirect Mail Appeals2022
Alumni & Student Start-up Fund CampaignDrexel UniversitySpecial Campaigns/Challenges2021
Bracket-style Fundraising CampaignDrexel UniversitySpecial Campaigns/Challenges2021
Global Health Crowdfunding CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2022
Stewardship NewsletterPrincipiaStewardship Communications2021
Athletics Complex Campaign AppealPrincipiaDirect Mail Appeals2021
 Title Institution Category FY