Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Museum Thank You E-appealCSU, ChicoEmail Appeals2019
Vet School Leadership Proposal AppealCummings School of Veterinary Medicine at Tufts UniversityDirect Mail Appeals2021
End of Calendar Year Reunion AppealD'Youville CollegeDirect Mail Appeals2021
Acquisition Script for Remote CallersDalhousie UniversityPhonathon Materials2021
#GivingTuesday Food Insecurity CampaignDalhousie UniversitySpecial Campaigns/Challenges2021
Giving Day Thank You VideoDavid Eccles School of Business, University of UtahStewardship Communications2021
"All in for" Giving DayDavidson CollegeSpecial Campaigns/Challenges2018
"Connection" Young Alumni BrochureDavidson CollegeDirect Mail Appeals2017
Appeal and Travel Leave-behindDavidson CollegeDirect Mail Appeals2020
Pre-Visit Gift Officer PostcardsDavidson CollegeLeadership Giving Materials2020
Move-In Alumni Engagement CampaignDavidson CollegeDirect Mail Appeals2020
Fall Appeal Featuring StudentsDavidson CollegeDirect Mail Appeals2020
DEI & Anti-Racism Challenge CampaignDavidson CollegeSpecial Campaigns/Challenges2020
Recurring Giving MailerDavidson CollegeDirect Mail Appeals2021
Fall Appeal with Student ProfilesDavidson CollegeDirect Mail Appeals2021
"One Signature" Giving DayDeerfield AcademySpecial Campaigns/Challenges2018
Giving Day Results Stewardship EmailDelbarton SchoolSpecial Campaigns/Challenges2021
Giving Day Save-the-DateDickinson CollegeDirect Mail Appeals2018
Alumni Affinity Direct Mail AppealDominican University of CaliforniaDirect Mail Appeals2020
Fall Appeal to Non-Donor AlumniDominican University of CaliforniaDirect Mail Appeals2021
 Title Institution Category FY