Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Calendar Year End Gift Matching AppealConcordia University, St. PaulDirect Mail Appeals2021
Leadership Annual Fund AppealConcordia University, St. PaulDirect Mail Appeals2021
Young Alumni Newsletter-style AppealConnecticut CollegeEmail Appeals2021
Annual Fund Impact BrochureConverse CollegeStewardship Communications2020
Fall Appeal with Personalized Post-ItsCornelia Connelly CenterDirect Mail Appeals2020
Young Alumni Self-MailerCornell CollegeDirect Mail Appeals2018
Loyalty Plain Text Email SeriesCornell UniversityEmail Appeals2018
Valentine's Day Stewardship EmailCornell UniversityStewardship Communications2018
"Meet the Class of 2022" AppealCornell UniversityEmail Appeals2018
Student Life E-AppealCornell UniversityEmail Appeals2019
Parent Phonathon Follow-up AppealCrespi Carmelite High SchoolPhonathon Materials2021
"It Takes a Village" AppealCSU Dominguez HillsDirect Mail Appeals2017
Symphony Spring AppealCSU, ChicoDirect Mail Appeals2019
Museum Membership E-appealCSU, ChicoEmail Appeals2021
Museum Thank You E-appealCSU, ChicoEmail Appeals2019
Vet School Leadership Proposal AppealCummings School of Veterinary Medicine at Tufts UniversityDirect Mail Appeals2021
End of Calendar Year Reunion AppealD'Youville CollegeDirect Mail Appeals2021
Acquisition Script for Remote CallersDalhousie UniversityPhonathon Materials2021
#GivingTuesday Food Insecurity CampaignDalhousie UniversitySpecial Campaigns/Challenges2021
Giving Day Thank You VideoDavid Eccles School of Business, University of UtahStewardship Communications2021
 Title Institution Category FY