Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Invitation to Alumni Book ClubFrancis W. Parker SchoolMisc/Other2021
Reunion Gift Acknowledgement InsertFranklin & Marshall CollegeStewardship Communications2018
Phonathon ScriptFranklin & Marshall CollegePhone Scripts2018
Athletics Phonathon ScriptFranklin & Marshall CollegePhone Scripts2018
COVID-19 Athletics Fundraising AppealFranklin & Marshall CollegeEmail Appeals2020
Calendar Year End AppealFranklin UniversityDirect Mail Appeals2020
"Wheels of Success" AppealGardner-Webb UniversityDirect Mail Appeals2018
New Donor SurveyGeisinger HealthStewardship Communications2019
Donor Qualification ScriptGeisinger HealthPhone Scripts2019
"Join the Pack" Bandana Social CampaignGeorge Stevens AcademySpecial Campaigns/Challenges2018
Law Alumni Appeal with Dean's NoteGeorgetown University Law CenterDirect Mail Appeals2021
Giving Day Save-the-DateGeorgetown Visitation Preparatory SchoolDirect Mail Appeals2018
"Burning Bright" Self-Mailer AppealGeorgia State UniversityDirect Mail Appeals2018
"Burning Bright" Stewardship PacketGeorgia State UniversityStewardship Communications2018
Parent End of Calendar Year AppealGeorgia State UniversityEmail Appeals2021
Leadership Card Appeal with VideosGeorgia State University - J. Mack Robinson College of BusinessDirect Mail Appeals2021
Annual Fund Week AppealGermantown AcademyDirect Mail Appeals2020
Annual Fund BrochureGermantown AcademyDirect Mail Appeals2020
Personalized Holiday Card AppealGettysburg CollegeDirect Mail Appeals2017
"My Journey" Calendar Year End AppealsGrinnell CollegeDirect Mail Appeals2017
 Title Institution Category FY