Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
New Donor SurveyGeisinger HealthStewardship Communications2019
Donor Qualification ScriptGeisinger HealthPhone Scripts2019
"Join the Pack" Bandana Social CampaignGeorge Stevens AcademySpecial Campaigns/Challenges2018
Giving Day Save-the-DateGeorgetown Visitation Preparatory SchoolDirect Mail Appeals2018
"Burning Bright" Self-Mailer AppealGeorgia State UniversityDirect Mail Appeals2018
"Burning Bright" Stewardship PacketGeorgia State UniversityStewardship Communications2018
Parent End of Calendar Year AppealGeorgia State UniversityEmail Appeals2021
Annual Fund Week AppealGermantown AcademyDirect Mail Appeals2020
Annual Fund BrochureGermantown AcademyDirect Mail Appeals2020
Personalized Holiday Card AppealGettysburg CollegeDirect Mail Appeals2017
"My Journey" Calendar Year End AppealsGrinnell CollegeDirect Mail Appeals2017
Fall Appeal Featuring Community MembersHamden Hall Country Day SchoolDirect Mail Appeals2020
Fall Appeal Highlighting Donor ImpactHamden Hall Country Day SchoolDirect Mail Appeals2021
Alumni Magazine Ad CampaignHarvard Business SchoolMisc/Other2019
End of Fiscal Year Pop-Up Ad CampaignHarvard Business SchoolMisc/Other2018
Divinity School Appeal with TestimonialHarvard Divinity SchoolDirect Mail Appeals2020
"Bright Ideas" Class Gift PosterHarvard Kennedy SchoolMisc/Other2018
Public Health School Fall AppealHarvard T.H. Chan School of Public HealthDirect Mail Appeals2021
Hand Signed Stewardship PostcardHarvey Mudd CollegeStewardship Communications2018
50th Reunion Gift OverviewHaverford CollegeVolunteer Materials2020
 Title Institution Category FY