Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Fall Annual Fund AppealFontbonne HallDirect Mail Appeals2021
Appeal Featuring StudentFordham UniversityDirect Mail Appeals2020
Donor Societies AppealFordham UniversityDirect Mail Appeals2021
Parent Fund AppealFordham UniversityDirect Mail Appeals2021
Invitation to Alumni Book ClubFrancis W. Parker SchoolMisc/Other2021
Reunion Volunteer Training PresentationFrancis W. Parker SchoolVolunteer Materials2021
Reunion Gift Acknowledgement InsertFranklin & Marshall CollegeStewardship Communications2018
Phonathon ScriptFranklin & Marshall CollegePhonathon Materials2018
Athletics Phonathon ScriptFranklin & Marshall CollegePhonathon Materials2018
COVID-19 Athletics Fundraising AppealFranklin & Marshall CollegeEmail Appeals2020
Calendar Year End AppealFranklin UniversityDirect Mail Appeals2020
Hat Incentive Reunion AppealFurman UniversityEmail Appeals2021
LYBUNT Caller ScriptGannon UniversityPhonathon Materials2021
"Wheels of Success" AppealGardner-Webb UniversityDirect Mail Appeals2018
New Donor SurveyGeisinger HealthStewardship Communications2019
Donor Qualification ScriptGeisinger HealthPhonathon Materials2019
"Join the Pack" Bandana Social CampaignGeorge Stevens AcademySpecial Campaigns/Challenges2018
Law Alumni Appeal with Dean's NoteGeorgetown University Law CenterDirect Mail Appeals2021
Reunion E-Appeal from VolunteerGeorgetown University Law CenterEmail Appeals2019
Giving Day Save-the-DateGeorgetown Visitation Preparatory SchoolDirect Mail Appeals2018
 Title Institution Category FY