Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Emergency Financial Aid CampaignHoly Ghost Preparatory SchoolSpecial Campaigns/Challenges2020
Leadership Donor Appeal from TrusteeHopkins SchoolDirect Mail Appeals2021
Annual Philanthropy ReportHoward UniversityStewardship Communications2018
New Grad Engagement PostcardHumboldt State UniversityMisc/Other2020
End of Calendar Year AppealHumboldt State UniversityDirect Mail Appeals2020
Anniversary Invoice-style AppealHumboldt State UniversityDirect Mail Appeals2021
Appeal Featuring StudentHuron University CollegeDirect Mail Appeals2019
Fall Leadership Donor Renewal AppealIllinois State UniversityDirect Mail Appeals2021
Fall Leadership Giving MailerIllinois Wesleyan UniversityDirect Mail Appeals2021
Fund Impact Report EmailINSEADStewardship Communications2020
Calendar Year End AppealInterlochen Center for the ArtsDirect Mail Appeals2021
Sustaining Giving Program InsertInterlochen Center for the ArtsDirect Mail Appeals2021
Appeal Featuring StudentIthaca CollegeDirect Mail Appeals2018
"Opening the Door" Scholarship AppealJames Madison UniversityDirect Mail Appeals2018
"Unleashed" Fall AppealJames Madison UniversityDirect Mail Appeals2018
Young Alumni Volunteer Job DescriptionJames Madison UniversityVolunteer Materials2018
Reunion Ambassador Bio Update FormJames Madison UniversityVolunteer Materials2020
Parents Fund Info FlyerJames Madison UniversityMisc/Other2020
New Parent Checklist AppealJames Madison UniversityDirect Mail Appeals2021
New Alumni Welcome EmailJames Madison UniversityMisc/Other2021
 Title Institution Category FY