Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
LYBUNT Caller ScriptGannon UniversityPhonathon Materials2021
"Wheels of Success" AppealGardner-Webb UniversityDirect Mail Appeals2018
New Donor SurveyGeisinger HealthStewardship Communications2019
Donor Qualification ScriptGeisinger HealthPhonathon Materials2019
Giving Day Swag Box MailerGeorge Mason UniversitySpecial Campaigns/Challenges2021
Humanities Unit-specific AppealGeorge Mason UniversityDirect Mail Appeals2022
"Join the Pack" Bandana Social CampaignGeorge Stevens AcademySpecial Campaigns/Challenges2018
Law Alumni Appeal with Dean's NoteGeorgetown University Law CenterDirect Mail Appeals2021
Reunion E-Appeal from VolunteerGeorgetown University Law CenterEmail Appeals2019
Giving Day Save-the-DateGeorgetown Visitation Preparatory SchoolDirect Mail Appeals2018
"Burning Bright" Self-Mailer AppealGeorgia State UniversityDirect Mail Appeals2018
"Burning Bright" Stewardship PacketGeorgia State UniversityStewardship Communications2018
Parent End of Calendar Year AppealGeorgia State UniversityEmail Appeals2021
Leadership Card Appeal with VideosGeorgia State University - J. Mack Robinson College of BusinessDirect Mail Appeals2021
General Calling ScriptsGeorgia TechPhonathon Materials2021
Student Caller Job Ad EmailGeorgia TechPhonathon Materials2021
Annual Fund Week AppealGermantown AcademyDirect Mail Appeals2020
Annual Fund BrochureGermantown AcademyDirect Mail Appeals2020
Personalized Holiday Card AppealGettysburg CollegeDirect Mail Appeals2017
Giving Day Save the Date PostcardGettysburg CollegeDirect Mail Appeals2021
 Title Institution Category FY