Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
"My Journey" Calendar Year End AppealsGrinnell CollegeDirect Mail Appeals2017
Fall Appeal Featuring Community MembersHamden Hall Country Day SchoolDirect Mail Appeals2020
Fall Appeal Highlighting Donor ImpactHamden Hall Country Day SchoolDirect Mail Appeals2021
Giving Tuesday Calling ScriptHartwick CollegePhonathon Materials2020
End of Fiscal Year Pop-Up Ad CampaignHarvard Business SchoolMisc/Other2018
Alumni Magazine Ad CampaignHarvard Business SchoolMisc/Other2019
Divinity School Appeal with TestimonialHarvard Divinity SchoolDirect Mail Appeals2020
"Bright Ideas" Class Gift PosterHarvard Kennedy SchoolMisc/Other2018
Public Health School Fall AppealHarvard T.H. Chan School of Public HealthDirect Mail Appeals2021
Hand Signed Stewardship PostcardHarvey Mudd CollegeStewardship Communications2018
Reunion Giving Challenge E-AppealHarvey Mudd CollegeEmail Appeals2021
Annual Giving Chair Job DescriptionHaverford CollegeVolunteer Materials2018
Class Correspondent Job DescriptionHaverford CollegeVolunteer Materials2018
Alumni Association HandbookHaverford CollegeVolunteer Materials2018
Second Ask Reunion AppealHaverford CollegeDirect Mail Appeals2019
50th Reunion Gift OverviewHaverford CollegeVolunteer Materials2020
Reunion Gift Counting GuidelinesHaverford CollegeVolunteer Materials2020
Leadership Giving BrochureHead-Royce SchoolLeadership Giving Materials2018
Virtual Candle Day of Giving AppealHellenic College Holy Cross Greek Orthodox School of TheologyEmail Appeals2021
First Giving Day Appeal MailingHendrix CollegeDirect Mail Appeals2018
 Title Institution Category FY