Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
New Parent Checklist AppealJames Madison UniversityDirect Mail Appeals2021
Giving Day Challenge Solicitation AppealJames Madison UniversitySpecial Campaigns/Challenges2021
Leadership Donor Tri-Fold AppealJohn Brown UniversityDirect Mail Appeals2021
"School Is In" Financial Aid E-AppealJohns Hopkins UniversityEmail Appeals2018
"You're About To Change Lives" AppealJohns Hopkins UniversityEmail Appeals2018
Global Health Crowdfunding CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2022
June Post-Giving Day CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2021
Board of Trustees Customized AppealJohns Hopkins University & MedicineLeadership Giving Materials2022
Consecutive Giving Society PacketKansas University Endowment AssociationStewardship Communications2018
First Giving Day Materials SuiteKansas University Endowment AssociationSpecial Campaigns/Challenges2018
Student Impact Scholarship AppealKean UniversityDirect Mail Appeals2020
Case for Support BrochureKean University FoundationDirect Mail Appeals2020
Giving Societies Overview BrochureKean University FoundationStewardship Communications2020
Board of Directors Self Assessment ToolKean University FoundationMisc/Other2019
Gifting Vehicles One-SheetKean University FoundationVolunteer Materials2020
Gift Policies and GuidelinesKean University FoundationMisc/Other2020
Charitable Gift Annuities BrochureKean University FoundationLeadership Giving Materials2020
End of Fiscal Year AppealKean University FoundationDirect Mail Appeals2020
Gift Anniversary PostcardsKean University FoundationDirect Mail Appeals2021
Giving Societies BrochureKean University FoundationStewardship Communications2021
 Title Institution Category FY