Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Calendar Year End AppealInterlochen Center for the ArtsDirect Mail Appeals2021
Appeal Featuring StudentIthaca CollegeDirect Mail Appeals2018
First Time Donor Desktop TentJames Madison UniversityStewardship Communications2018
"Opening the Door" Scholarship AppealJames Madison UniversityDirect Mail Appeals2018
"Unleashed" Fall AppealJames Madison UniversityDirect Mail Appeals2018
Young Alumni Volunteer Job DescriptionJames Madison UniversityVolunteer Materials2018
Annual Statement Giving Summary ReceiptJames Madison UniversityStewardship Communications2018
Reunion Ambassador FlyerJames Madison UniversityVolunteer Materials2020
Volunteer Confidentiality AgreementJames Madison UniversityVolunteer Materials2020
Reunion Ambassador Bio Update FormJames Madison UniversityVolunteer Materials2020
New Alumni Welcome EmailJames Madison UniversityMisc/Other2021
Parents Fund Info FlyerJames Madison UniversityMisc/Other2020
New Parent Checklist AppealJames Madison UniversityDirect Mail Appeals2021
Giving Day Challenge Solicitation AppealJames Madison UniversitySpecial Campaigns/Challenges2021
Leadership Donor Tri-Fold AppealJohn Brown UniversityDirect Mail Appeals2021
"School Is In" Financial Aid E-AppealJohns Hopkins UniversityEmail Appeals2018
"You're About To Change Lives" AppealJohns Hopkins UniversityEmail Appeals2018
Global Health Crowdfunding CampaignJohns Hopkins UniversitySpecial Campaigns/Challenges2022
Board of Trustees Customized AppealJohns Hopkins University & MedicineLeadership Giving Materials2022
Consecutive Giving Society PacketKansas University Endowment AssociationStewardship Communications2018
 Title Institution Category FY