Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Fall Appeal Featuring AlumniMonmouth CollegeDirect Mail Appeals2018
Doctor's Day AppealMonmouth Medical CenterEmail Appeals2020
Day of Caring Campaign for Student AidMoravian CollegeSpecial Campaigns/Challenges2020
Fall Appeal MailingMoravian CollegeDirect Mail Appeals2018
Engagement Video Showcasing Campus VisitMorehouse School of MedicineMisc/Other2018
Scholarship Appeal LetterMount Mercy UniversityDirect Mail Appeals2018
"coMMunity" Calendar Year End AppealMount Mercy UniversityDirect Mail Appeals2017
Athletics Endowment Fund AppealMount Mercy UniversityDirect Mail Appeals2021
Student Video Follow-up AppealMount Mercy UniversityDirect Mail Appeals2020
Fall Appeal LetterMount Saint Mary CollegeDirect Mail Appeals2018
Non-Profit Organization First Giving DayMustard Seed CommunitiesSpecial Campaigns/Challenges2018
Calendar Year End AppealMustard Seed CommunitiesDirect Mail Appeals2020
Giving Day MailerMustard Seed CommunitiesDirect Mail Appeals2019
Giving Day Last Chance EmailMustard Seed CommunitiesEmail Appeals2019
Alumni Participation MailingNational Cathedral SchoolDirect Mail Appeals2018
First Giving Day Impact ReportNC State UniversitySpecial Campaigns/Challenges2019
Parents Leadership Giving AppealNC State UniversityDirect Mail Appeals2020
Parents Partners Program BrochureNC State UniversityLeadership Giving Materials2019
Appeal with Customized Donor ImpactNC State UniversityDirect Mail Appeals2020
Leadership Donor Fall AppealNebraska Wesleyan UniversityDirect Mail Appeals2021
 Title Institution Category FY