Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
GOLD Reunion Invoice AppealLoyola University ChicagoDirect Mail Appeals2021
Endowment Fund AppealLoyola University ChicagoDirect Mail Appeals2021
Reunion Year Giving Tuesday E-AppealLoyola University Chicago School of LawEmail Appeals2021
Annual Fund Premium Self-MailerLoyola University New OrleansDirect Mail Appeals2021
Stewardship PostcardLSU FoundationStewardship Communications2018
LGO Donor Touchpoint PlansLSU FoundationLeadership Giving Materials2019
Annual Giving Officer Job DescriptionLSU FoundationLeadership Giving Materials2019
Tech Tag AppealMalone UniversityDirect Mail Appeals2018
Multichannel Fiscal Year End Giving WeekManor CollegeSpecial Campaigns/Challenges2018
Annual Fund Overview Fall AppealMarian Catholic High SchoolDirect Mail Appeals2019
50 Year Consecutive Donor NotesMarietta CollegeStewardship Communications2021
Virtual "Stadium Fill" Athletics AppealMarietta CollegeSpecial Campaigns/Challenges2021
Face Mask Premium AppealMarietta CollegeDirect Mail Appeals2021
Athletic Fund AppealMarquette UniversityEmail Appeals2020
President's Appeal & Alumni Assoc. InfoMarshall UniversityDirect Mail Appeals2020
Calendar Year End Holiday Card AppealMarshall UniversityDirect Mail Appeals2021
Volunteer Calling & Text ScriptMary Institute and Saint Louis Country Day School (MICDS)Volunteer Materials2021
Giving Day Save-the-DateMaryland Institute College of ArtDirect Mail Appeals2018
Challenge Grant AppealMarymount Manhattan CollegeSpecial Campaigns/Challenges2020
Leadership Society Invitation AppealMarywood UniversityDirect Mail Appeals2019
 Title Institution Category FY