Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Giving Day MailerMustard Seed CommunitiesDirect Mail Appeals2019
Giving Day Last Chance EmailMustard Seed CommunitiesEmail Appeals2019
Alumni Participation MailingNational Cathedral SchoolDirect Mail Appeals2018
First Giving Day Impact ReportNC State UniversitySpecial Campaigns/Challenges2019
Parents Leadership Giving AppealNC State UniversityDirect Mail Appeals2020
Parents Partners Program BrochureNC State UniversityLeadership Giving Materials2019
Appeal with Customized Donor ImpactNC State UniversityDirect Mail Appeals2020
"#CountMeIn" Giving DayNew Garden Friends SchoolSpecial Campaigns/Challenges2018
Annual Fund Case Statement BrochureNewark AcademyDirect Mail Appeals2018
"Imagine..." Appeal MailingNewark AcademyDirect Mail Appeals2018
Fall Infographic AppealNichols CollegeDirect Mail Appeals2020
"Creating Opportunities" Appeal MailingNichols CollegeDirect Mail Appeals2018
Year-In-Review InfographicNichols CollegeStewardship Communications2018
First Time Donor PostcardNichols CollegeStewardship Communications2018
Modified Giving Day CampaignNorthern Arizona UniversitySpecial Campaigns/Challenges2020
Alumni Association Impact ReportNorthern Illinois UniversityStewardship Communications2019
COVID-19 Alumni NewsletterNorthern Illinois University Alumni AssociationMisc/Other2020
Leadership Proposal Style AppealNorthern Illinois University FoundationDirect Mail Appeals2020
Music Department Appeal LetterNorthwest College FoundationDirect Mail Appeals2018
Faculty/Staff Pennant Campaign AppealNorthwest Missouri State UniversityDirect Mail Appeals2018
 Title Institution Category FY