Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Giving Day Ambassador GuideLongwood UniversityVolunteer Materials2020
Planned Giving BrochureLongy School of Music of Bard CollegeLeadership Giving Materials2018
Year End Appeal With Handwritten NoteLongy School of Music of Bard CollegeDirect Mail Appeals2018
Year End Appeal Featuring New BrandingLongy School of Music of Bard CollegeDirect Mail Appeals2019
Coaster Premium Appeal CampaignLoras CollegeSpecial Campaigns/Challenges2019
Lapsed Donor Challenge AppealLoras CollegeDirect Mail Appeals2021
End of Calendar Year Card AppealLoyola AcademyDirect Mail Appeals2019
Appeal Featuring Current StudentsLoyola AcademyDirect Mail Appeals2020
Sock Premium Appeal CampaignLoyola University ChicagoEmail Appeals2020
GOLD Reunion Invoice AppealLoyola University ChicagoDirect Mail Appeals2021
Endowment Fund AppealLoyola University ChicagoDirect Mail Appeals2021
Reunion Year Giving Tuesday E-AppealLoyola University Chicago School of LawEmail Appeals2021
Annual Fund Premium Self-MailerLoyola University New OrleansDirect Mail Appeals2021
Stewardship PostcardLSU FoundationStewardship Communications2018
LGO Donor Touchpoint PlansLSU FoundationLeadership Giving Materials2019
Annual Giving Officer Job DescriptionLSU FoundationLeadership Giving Materials2019
Tech Tag AppealMalone UniversityDirect Mail Appeals2018
Multichannel Fiscal Year End Giving WeekManor CollegeSpecial Campaigns/Challenges2018
Annual Fund Overview Fall AppealMarian Catholic High SchoolDirect Mail Appeals2019
50 Year Consecutive Donor NotesMarietta CollegeStewardship Communications2021
 Title Institution Category FY