Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
President's Vision Appeal LetterAuburn UniversityDirect Mail Appeals2018
Fall Appeal Featuring Archive PhotosAvon Old Farms SchoolDirect Mail Appeals2021
Parent COVID Return to Campus AppealAvon Old Farms SchoolEmail Appeals2021
#TeacherTuesday Campaign MaterialsAvon Old Farms SchoolSpecial Campaigns/Challenges2020
Grandparent Information RequestAvon Old Farms SchoolMisc/Other2021
Non-Solicit Engagement Texting CampaignAzusa Pacific UniversityMisc/Other2020
"We Want You Back" Past Donor MailingBabson CollegeDirect Mail Appeals2018
Calendar Year End AppealBabson CollegeDirect Mail Appeals2017
Academic Center Restricted Giving AppealBabson CollegeDirect Mail Appeals2018
Draft Honor Roll AppealBabson CollegeDirect Mail Appeals2019
Campaign Steering Committee ToolkitBaker UniversityVolunteer Materials2017
First Giving Day PostcardBall State UniversitySpecial Campaigns/Challenges2019
Crowdfunding Web SiteBall State UniversitySpecial Campaigns/Challenges2017
Donor Impact Email and VideoBaruch CollegeStewardship Communications2020
Computer Lab Equipment Naming AppealBaruch CollegeDirect Mail Appeals2018
Quarterly Donor Stewardship E-NewsletterBaruch CollegeStewardship Communications2018
Thanksgiving Soft AppealBaruch CollegeDirect Mail Appeals2017
Founder's Birthday E-AppealBaruch CollegeEmail Appeals2018
First Time Donor PostcardBates CollegeStewardship Communications2020
Parent Fund Committee Appeal to LYBUNTSBates CollegeEmail Appeals2021
 Title Institution Category FY