Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
"We Want You Back" Past Donor MailingBabson CollegeDirect Mail Appeals2018
Calendar Year End AppealBabson CollegeDirect Mail Appeals2017
Academic Center Restricted Giving AppealBabson CollegeDirect Mail Appeals2018
Draft Honor Roll AppealBabson CollegeDirect Mail Appeals2019
Campaign Steering Committee ToolkitBaker UniversityVolunteer Materials2017
First Giving Day PostcardBall State UniversitySpecial Campaigns/Challenges2019
Crowdfunding Web SiteBall State UniversitySpecial Campaigns/Challenges2017
Donor Impact Email and VideoBaruch CollegeStewardship Communications2020
Computer Lab Equipment Naming AppealBaruch CollegeDirect Mail Appeals2018
Quarterly Donor Stewardship E-NewsletterBaruch CollegeStewardship Communications2018
Thanksgiving Soft AppealBaruch CollegeDirect Mail Appeals2017
Founder's Birthday E-AppealBaruch CollegeEmail Appeals2018
First Time Donor PostcardBates CollegeStewardship Communications2020
Parent Fund Committee Appeal to LYBUNTSBates CollegeEmail Appeals2021
Renewal and Acquisition AppealBelmont UniversityDirect Mail Appeals2020
Giving Day Save the Date PostcardBeloit CollegeSpecial Campaigns/Challenges2020
Annual ReportBenchmark SchoolStewardship Communications2018
"Registry" Giving Opportunities CampaignBirmingham-Southern CollegeSpecial Campaigns/Challenges2020
Giving Day Plan During COVIDBirmingham-Southern CollegeSpecial Campaigns/Challenges2020
Loyal Donor and Pre-Phonathon AppealBirmingham-Southern CollegeDirect Mail Appeals2021
 Title Institution Category FY