Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Appeal Featuring StudentAuburn UniversityDirect Mail Appeals2017
Student Hardship Fund Appeal EmailAuburn UniversityEmail Appeals2019
President's Vision Appeal LetterAuburn UniversityDirect Mail Appeals2018
Arts Center Subscription & AppealAuburn UniversityDirect Mail Appeals2020
Fall Appeal Featuring Archive PhotosAvon Old Farms SchoolDirect Mail Appeals2021
Parent COVID Return to Campus AppealAvon Old Farms SchoolEmail Appeals2021
#TeacherTuesday Campaign MaterialsAvon Old Farms SchoolSpecial Campaigns/Challenges2020
Grandparent Information RequestAvon Old Farms SchoolMisc/Other2021
Non-Solicit Engagement Texting CampaignAzusa Pacific UniversityPhonathon Materials2020
"We Want You Back" Past Donor MailingBabson CollegeDirect Mail Appeals2018
Calendar Year End AppealBabson CollegeDirect Mail Appeals2017
Academic Center Restricted Giving AppealBabson CollegeDirect Mail Appeals2018
Draft Honor Roll AppealBabson CollegeDirect Mail Appeals2019
General Calling ScriptBabson CollegePhonathon Materials2021
Phonathon Pledge Reminder Email & VideoBabson CollegePhonathon Materials2021
Campaign Steering Committee ToolkitBaker UniversityVolunteer Materials2017
Crowdfunding Web SiteBall State UniversitySpecial Campaigns/Challenges2017
First Giving Day PostcardBall State UniversitySpecial Campaigns/Challenges2019
Computer Lab Equipment Naming AppealBaruch CollegeDirect Mail Appeals2018
Quarterly Donor Stewardship E-NewsletterBaruch CollegeStewardship Communications2018
 Title Institution Category FY