Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Fall Appeal Featuring StudentNorthwestern CollegeDirect Mail Appeals2020
Fall Appeal LetterNorthwestern College (Orange City, IA)Direct Mail Appeals2018
Alumni Annual Dues with Premium AppealOakland City UniversityDirect Mail Appeals2020
Senior Gift Campaign Video & AppealOakland UniversitySpecial Campaigns/Challenges2019
Annual ReportOakwood SchoolStewardship Communications2018
#GivingTuesday Alumni Giving Week PlanOakwood SchoolSpecial Campaigns/Challenges2021
Last Gift Date Anniversary AppealOhio Northern UniversityDirect Mail Appeals2021
50th Reunion Pin and PostcardOhio Northern UniversityStewardship Communications2020
Presidential Anniversary Giving DayOhio Wesleyan UniversitySpecial Campaigns/Challenges2018
Monthly Renewal MailingOhio Wesleyan UniversityDirect Mail Appeals2017
Athletics Remote Giving Day CampaignOhio Wesleyan UniversitySpecial Campaigns/Challenges2020
"Superhero" Fall AppealOklahoma City UniversityDirect Mail Appeals2020
Cancer Center AppealOregon Health & Science UniversityDirect Mail Appeals2020
Health Center Grateful Patient AppealOregon Health & Science UniversityDirect Mail Appeals2020
Alumni Association Membership AppealOregon State UniversityEmail Appeals2020
Giving Tuesday Student Hunger AppealOregon State UniversityEmail Appeals2020
Gift ReceiptOregon State UniversityStewardship Communications2017
Parent Fund AppealOregon State University FoundationEmail Appeals2021
Personalized Leadership Segmented AppealOregon State University FoundationDirect Mail Appeals2018
Founders Day Alumni ChallengeOur Lady of Good Counsel High SchoolSpecial Campaigns/Challenges2021
 Title Institution Category FY