Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Fall Appeal Featuring StudentsMarywood UniversityDirect Mail Appeals2021
Giving Day PlanMassachusetts College of Art and DesignSpecial Campaigns/Challenges2020
Fiscal Year End AppealMassachusetts College of Art and DesignDirect Mail Appeals2020
Giving Day Engagement CampaignMassArtSpecial Campaigns/Challenges2020
Fall Appeal Featuring Student ArtMassArtDirect Mail Appeals2021
Mentorship Initiative Invitation EmailMcDaniel CollegeMisc/Other2021
Parent Volunteer Recruitment PamphletMcGill UniversityVolunteer Materials2021
National Philanthropy Day QuizMcMaster UniversityStewardship Communications2017
"Spot the Senator" Stewardship GameMcMaster UniversityStewardship Communications2019
"One Donor One Gift" Micro CampaignMcMaster UniversitySpecial Campaigns/Challenges2019
Annual Fund Case StatementMercersburg AcademyDirect Mail Appeals2017
Faculty/Staff Recognition DayMercersburg AcademySpecial Campaigns/Challenges2018
Annual Fund BrochureMercersburg AcademyDirect Mail Appeals2021
Annual Fund Brochure for ParentsMercersburg AcademyDirect Mail Appeals2021
Restricted Fund Alumni ChallengeMeredith CollegeSpecial Campaigns/Challenges2017
Move-In Day Giving ChallengeMiami UniversitySpecial Campaigns/Challenges2019
Giving Day InfographicMICDSSpecial Campaigns/Challenges2018
Reunion Appeal from Alumni AssociationMICDSDirect Mail Appeals2021
Reunion Class Gift Appeal from VolunteerMichigan MedicineDirect Mail Appeals2021
Fall Appeal to Woman's SegmentMiddle Tennessee State UniversityDirect Mail Appeals2021
 Title Institution Category FY