Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Yellow Brick Road Engagement CalendarMilton Gottesman Jewish Day School of the Nation's CapitalDirect Mail Appeals2019
School Anniversary AppealMinnesota State University, MankatoDirect Mail Appeals2019
Appeal Featuring StudentMinnesota State University, MankatoDirect Mail Appeals2020
Caller Position Ad Door HangersMinnesota State University, MankatoPhonathon Materials2021
Giving Day InfographicMiss Porter's SchoolStewardship Communications2018
"Paw Print" Vet Medicine AppealMississippi State University FoundationDirect Mail Appeals2020
Parent Engagement Calling ScriptMissouri University of Science & TechnologyPhonathon Materials2021
Student Financial Assistance AppealMITDirect Mail Appeals2021
Crew Alumni & Parent Crowdfunding AppealMITEmail Appeals2021
Fall Renewal AppealMIT Alumni AssociationDirect Mail Appeals2021
Class Ring Fund Appeal to StudentsMIT Alumni AssociationSpecial Campaigns/Challenges2021
Simple Invoice Style AppealMizzou Alumni AssociationDirect Mail Appeals2020
Annual Donor ReportMMI Preparatory SchoolStewardship Communications2018
Fall Appeal Featuring AlumniMonmouth CollegeDirect Mail Appeals2018
Doctor's Day AppealMonmouth Medical CenterEmail Appeals2020
Virtual Reunion Save the Date CardsMontefiore EinsteinMisc/Other2021
Fall Appeal MailingMoravian CollegeDirect Mail Appeals2018
Day of Caring Campaign for Student AidMoravian CollegeSpecial Campaigns/Challenges2020
Engagement Video Showcasing Campus VisitMorehouse School of MedicineMisc/Other2018
Scholarship Appeal LetterMount Mercy UniversityDirect Mail Appeals2018
 Title Institution Category FY