Samples

AGN compiles samples and templates from educational institutions around the world, including direct appeals, scripts, gift acknowledgements, stewardship pieces, campaign communications, volunteer materials, and more. Access to this collection is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Phonathon Pre-Call MailingUnion CollegeDirect Mail2018
Holiday Matching Challenge AppealUnion CollegeDirect Mail2017
Campaign Public Launch Social MediaUniversity at Albany AdvancementSpecial Campaigns/Challenges2019
Leadership AppealUniversity at BuffaloDirect Mail2019
Class Gift Campaign ToolkitUniversity of ArizonaSpecial Campaigns/Challenges2019
Fall Appeal Featuring New GraphicsUniversity of ArkansasDirect Mail2020
Thank You Postcard Featuring AG DirectorUniversity of ArkansasStewardship2019
Giving Day Ambassador ToolkitUniversity of Arkansas for Medical SciencesVolunteer Materials2018
Alumni Donor Phonathon ScriptUniversity of BaltimoreScripts2018
Alumni NonDonor Phonathon ScriptUniversity of BaltimoreScripts2018
Calendar Year 2019 Anniversary AppealUniversity of BaltimoreDirect Mail2019
Spring Past Donor AppealUniversity of BaltimoreDirect Mail2018
Multi-Variable Mass President's AppealUniversity of British ColumbiaDirect Mail2018
Phonathon Leadership Qualification EmailUniversity of California, BerkeleyEmail2018
Second Ask Giving Society UpgradeUniversity of California, BerkeleyDirect Mail2019
Crowdfunding ToolkitUniversity of California, BerkeleySpecial Campaigns/Challenges2017
Second Ask and Lapsed Leadership AppealUniversity of California, BerkeleyDirect Mail2018
Renewal Appeal with Giving HistoryUniversity of California, BerkeleyDirect Mail2017
Giving Day Ambassador HandbookUniversity of California, IrvineVolunteer Materials2019
Label AppealUniversity of California, San DiegoDirect Mail2018
 Title Institution Category FY